In a world where capturing people's attention has been harder than ever, promoting a company is no easy task. Fortunately, promotional videos are the most effective way to explain your company to an audience in a captivating way. Give your clients a reason to connect with you. Sell them on a product, service, or just on your company as a whole with a professionally-made video that they truly enjoy watching.
What is a promotional video?
A promotional video is one of the most effective ways to promote your brand, product, or service. It’s a visual representation of what you are trying to provide and accomplish, wrapped up into one needly packaged video. CFF Media offers an appealing way to make your next promotional video. We have extensive experience making some of the best promotional content to connect with your audience including:
- Commercials Highlighting your Products and/or Services
- Event Videography
- Corporate Conferences
As experts in video production, we strive to create outstanding, successful promotional videos that capture your company’s image through a stunning visual medium.
CASE STUDY: THE POLITICALLY INCORRECT REAL ESTATE AGENT HANDBOOK
You’ve probably heard it a hundred times, but it’s important to remember who your customers are and what drives them to keep coming back. We identify what about your company, product, or service makes your audience excited. Now, let’s show them!
Take The Politically Incorrect Real Estate Handbook for instance. We were approached by a client to create a video for an informational book discussing what it takes to make it in the world of real estate. So the first step in our process was answering these two questions: What makes this book different and what makes it stand out?
Diving into the book itself, it was clear that our client took an interesting approach towards his audience. He created something that was meant to not only be informative but to serve as a fun and interesting approach to learning. Our client’s hook was a new, hip way to learn about real estate and we needed to match this!
When we started to approach this project, we knew we couldn’t bore his audience with a typical “run-of-the-mill” promotional video. We needed something that would offer the same feel as his book, so we both agreed on a quirky approach: A stop motion video. We could create a video that would draw the attention of his audience while allowing us the opportunity to explain his book, matching his aesthetic and humor. It’s all about knowing your audience, whether old, young, hip, or out of it, and that’s the first step in successful promotion in any industry.
PROMOTIONAL VIDEO PRODUCTION: THINGS TO REMEMBER
Tip 1: Use Straightforward, Easy to Understand Subjects
Keep it simple and limit your video topics. When tasked with covering a multitude of key points, your message can become convoluted. Tackling fewer topics within a video gives you that golden opportunity to knock them out of the park! Leave your customers with a message they fully understand.
Tip 2: Keep it Short, Keep it Sweet
Usually, the shorter the video, the better. The last thing we want to do is discourage a potential customer with a video that drags on and on. However, if we create a video too short, it fails to get the point across. Finding the sweet spot in your pitch creates an emotional response from the audience without making them wish they had their time back.
Tip 3: Trigger Emotions
The best way to reach people is through their hearts! Appealing to your audience’s emotions can be a powerful tool to influence your viewers at a much more rooted level. Who says a promotional video can’t be heartfelt?
DON’T FALL BEHIND THE COMPETITION WHEN PLANNING YOUR NEXT PROMOTIONAL VIDEO! CONTACT CFF MEDIA AND ALLOW US TO HELP YOU MAKE THE PERFECT PROMOTIONAL VIDEO ON YOUR BUDGET THAT FITS YOUR IDEAL AUDIENCE.