It should come as no surprise that shooting a video can be a pricy production (sorry, bad pun.) From the hefty prices of camera equipment such as lighting and lens to the day-to-day costs of average production, shooting a high-quality video can be a costly investment. When you’re starting out in the world of video production, everything can seem a bit daunting and intimidating at first due to the high price tags and neck-break pace. Luckily for you, there are a few helpful tips that you can follow in order to shoot the best possible video with any kind of budget. Here are a few tips to keep in mind when beginning your video production.
DEVELOP A WORKING KNOWLEDGE OF PRODUCTION
Understanding the ins and outs of video production is the best way to save both time and money. There’s an old saying in the business that “time is money,” and the more time you waste, the more money that goes down the drain. Doing your homework and research before production begins allows you to hit the ground running without wasting even a second of time. Most business owners simply think that making a high-quality video is getting a camera, setting it up, and shouting “Action!” Most are unaware that video production is an art form in and of itself that requires an immense amount of knowledge and skill in order to master. It is always recommended that you should brush up on basic video production knowledge before taking any initial steps forward. Doing some extra studying may just save you a few bucks in the long run.
GET AFFORDABLE GEAR FOR YOUR PRODUCTION
When planning to shoot a video, most business owners want to spend the majority of their budget on a fancy camera and even fancier equipment. In the end, this tactic ends up draining your entire budget leaving you with nothing when it comes to the trials and tribulations of day-to-day production. While it can be tempting to want to purchase the best gear possible, it’s usually smarter to cut back on your equipment budget. Nowadays, more and more companies are utilizing DSLRs and even iPhones to shooting their company videos. These are great alternatives to expensive Hollywood cameras because they are cheap, easy to use, and give you the same kind of quality you would find with other cameras.
DO IT YOURSELF
This tip can translate well in any business or industry. Taking the initiative to learn basic camera work and editing tools will allow you to shoot and edit the whole video yourself. This saves a massive amount of money in the long run because you won’t have to hire an outside source to help you complete your businesses’ video. While editing software can be a bit expensive, there is a wide range of free and discounted options out there that can utilized if you understand the basics of editing. Taking a few crash courses online can give you a solid understanding of how to edit your video professionally.
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